Pleasures, Taboos, Magic: Art History in Perfume Advertising

Presented with JWALK


It takes imagination to advertise perfume. Inside their bottles, perfumes are ephemeral and virtually invisible products---tinted liquids designed to evaporate as soon as they're used. For advertising's purposes, the experience of smell needs to be connected to the experience of sight. In this quest to promote scent through pictures, designers have often turned to art history for inspiration, quoting or appropriating works of art to create a mood, make a statement, or enhance a perfume's prestige. 

This illustrated Olio brings together ads from the past century that attempted to evoke (and sell) perfumes through references to fine art. Is a picture is worth a thousand sniffs?




Location: JWALK

419 Park Ave South 16TH FLOOR New York, NY - 10016

JWALK is a full-service creative agency with an in-house content studio.  


Other upcoming Olios


Jul 21

Jul 28

Women, Design, and Empowerment: I Will What I Want

Taught by Michelle Millar Fisher
7 p.m. at Strand Bookstore

Sign Up - $20

Aug 1

Envy, Greed, and the Common Good

Taught by Fernando Zapata
7:30 p.m. at Nowadays

Sign Up - $12

Aug 4

*OlioMuse* An Exploration of the String Quartet Across Time

Taught by Whitney George
7 p.m. at Strand Bookstore

Sign Up - $25

Aug 11

*Double Feature* // Modern Art, the Work-Life Balance, and the Gig Economy

Taught by Two Olio Professors
7 p.m. at Strand Bookstore

Sign Up - $20

Aug 17

Thomas Paine and the Flame of Revolution

Taught by Ward Regan
7:30 p.m. at The Old Stone House

Sign Up - $15

Aug 29


Find out when we launch new classes!

Official Partner with Penguin Press.