Pleasures, Taboos, Magic: Art History in Perfume Advertising

Presented with JWALK


It takes imagination to advertise perfume. Inside their bottles, perfumes are ephemeral and virtually invisible products---tinted liquids designed to evaporate as soon as they're used. For advertising's purposes, the experience of smell needs to be connected to the experience of sight. In this quest to promote scent through pictures, designers have often turned to art history for inspiration, quoting or appropriating works of art to create a mood, make a statement, or enhance a perfume's prestige. 

This illustrated Olio brings together ads from the past century that attempted to evoke (and sell) perfumes through references to fine art. Is a picture is worth a thousand sniffs?




Location: JWALK

419 Park Ave South 16TH FLOOR New York, NY - 10016

JWALK is a full-service creative agency with an in-house content studio.  


Other upcoming Olios


Dec 11

Becoming a Superpower: America's Expansion and Influence

Taught by Ward Regan
7:30 p.m. at Strong Rope Brewery

Sign Up - $15

Dec 15

Sex, Memes, & Classical Music: A Think Olio Holiday Party

Taught by Miscellaneous Happy Hour
7 p.m. at Brooklyn Art Library

Sign Up - $20

Dec 20

Voices in the Pavement: Street Art and Gender Equity

Taught by Marissa Gutierrez-Vicario
7:30 p.m. at The Commons Brooklyn

Sign Up - $12

Jan 26

Noise in NYC: Percussion Music and the Urban Jungle

Taught by Whitney George
7 p.m. at Strand Bookstore

Sign Up - $20


Find out when we launch new classes!

Official Partner with Penguin Press.